:root{
  --bg:#F7F4EF; --panel:#FFFFFF; --panel2:#F2ECE1;
  --ink:#17150F; --ink2:#4A453C; --muted:#8A8175; --faint:#B7AE9F;
  --line:#E7DFCF; --line2:#F0E9DB;
  --accent:#2E5E4E; --accent2:#C9A44C;
  --sans:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,sans-serif;
  --serif:"Fraunces",Georgia,serif;
  --r:16px; --r2:12px;
  --shadow:0 1px 2px rgba(20,18,12,.04),0 8px 24px rgba(20,18,12,.05);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:15px;line-height:1.55;-webkit-font-smoothing:antialiased;letter-spacing:-.01em}
a{color:inherit;text-decoration:none}
h1,h2,h3,h4{margin:0;font-weight:600;letter-spacing:-.02em}
.serif{font-family:var(--serif)}
.muted{color:var(--muted)} .tiny{font-size:12px}
img{max-width:100%;display:block}

/* layout */
.app{max-width:1240px;margin:0 auto;padding:0 20px 100px}
header.top{position:sticky;top:0;z-index:40;background:rgba(247,244,239,.86);backdrop-filter:blur(10px);border-bottom:1px solid var(--line);margin:0 -20px 0;padding:14px 20px;display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.brand-lockup{display:flex;align-items:center;gap:12px}
.brand-lockup .mark{width:40px;height:40px;border-radius:10px;background:var(--ink);color:#fff;display:flex;align-items:center;justify-content:center;font-family:var(--serif);font-weight:600;font-size:19px}
.brand-lockup h1{font-family:var(--serif);font-size:18px;font-weight:600;line-height:1.1}
.brand-lockup .sub{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-top:2px}
.top .spacer{flex:1}
.top .meta{font-size:12px;color:var(--muted);text-align:right;line-height:1.4}
.top .meta b{color:var(--ink)}

/* nav tabs */
nav.tabs{display:flex;gap:4px;overflow-x:auto;margin:18px -20px 0;padding:0 20px 2px;border-bottom:1px solid var(--line);scrollbar-width:none}
nav.tabs::-webkit-scrollbar{display:none}
nav.tabs button{border:0;background:transparent;font:inherit;font-weight:600;font-size:14px;color:var(--muted);padding:12px 16px;cursor:pointer;white-space:nowrap;position:relative;border-radius:10px 10px 0 0;transition:.15s}
nav.tabs button:hover{color:var(--ink);background:var(--panel2)}
nav.tabs button.on{color:var(--ink)}
nav.tabs button.on::after{content:"";position:absolute;left:12px;right:12px;bottom:-1px;height:3px;border-radius:3px;background:var(--accent)}

/* controls */
.controls{display:flex;gap:12px;flex-wrap:wrap;align-items:center;margin:22px 0 6px}
.seg{display:flex;gap:4px;background:var(--panel2);border-radius:999px;padding:5px}
.seg button{border:0;background:transparent;font:inherit;font-size:13px;font-weight:600;color:var(--ink2);padding:8px 15px;border-radius:999px;cursor:pointer;transition:.15s;white-space:nowrap}
.seg button:hover{color:var(--ink)}
.seg button.on{background:var(--ink);color:#fff}
.pill{display:inline-flex;align-items:center;gap:7px;border:1px solid var(--line);background:var(--panel);border-radius:999px;padding:7px 14px;font-size:13px;font-weight:600;color:var(--ink2);cursor:pointer;transition:.15s}
.pill:hover{border-color:var(--ink)}
.searchbox{display:flex;align-items:center;gap:8px;border:1px solid var(--line);background:var(--panel);border-radius:999px;padding:8px 15px;min-width:230px;flex:1;max-width:360px}
.searchbox input{border:0;outline:0;font:inherit;background:none;width:100%;color:var(--ink)}
.searchbox input::placeholder{color:var(--faint)}

/* sections */
section{margin-top:30px}
section.hide{display:none}
.sec-head{margin-bottom:18px}
.sec-head h2{font-family:var(--serif);font-size:26px;font-weight:600}
.sec-head p{color:var(--muted);font-size:14px;margin:5px 0 0;max-width:68ch}

/* kpi tiles */
.tiles{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.tile{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:20px;box-shadow:var(--shadow)}
.tile.dark{background:var(--ink);color:#fff;border-color:var(--ink)}
.tile .l{font-size:11px;letter-spacing:.09em;text-transform:uppercase;color:var(--muted);font-weight:600}
.tile.dark .l{color:#B7AE9F}
.tile .v{font-family:var(--serif);font-size:30px;font-weight:600;margin-top:9px;line-height:1.05}
.tile .s{font-size:12px;color:var(--muted);margin-top:5px}
.tile.dark .s{color:#CABFAD}

/* cards / panels */
.panel{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:22px;box-shadow:var(--shadow);margin-top:16px}
.panel > h3{font-size:15px;font-weight:600;margin-bottom:3px}
.panel .ph{display:flex;justify-content:space-between;align-items:baseline;gap:10px;flex-wrap:wrap;margin-bottom:16px}
.panel .ph .cn{font-size:12px;color:var(--muted)}

/* brand grid */
.brandgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.bcard{background:var(--panel);border:1px solid var(--line);border-top:3px solid var(--acc,#2E5E4E);border-radius:var(--r);padding:18px;box-shadow:var(--shadow);cursor:pointer;transition:.16s}
.bcard:hover{transform:translateY(-2px);box-shadow:0 10px 30px rgba(20,18,12,.09)}
.bcard .bh{display:flex;align-items:center;gap:12px;margin-bottom:14px}
.bcard .lg{width:46px;height:46px;border-radius:11px;background:var(--panel2);display:flex;align-items:center;justify-content:center;overflow:hidden;flex:none}
.bcard .lg img{max-width:74%;max-height:74%;object-fit:contain}
.bcard h4{font-family:var(--serif);font-size:17px}
.bcard .plat{font-size:11px;color:var(--muted);margin-top:2px}
.bstat{display:flex;gap:16px;flex-wrap:wrap}
.bstat .n{font-family:var(--serif);font-size:19px;font-weight:600}
.bstat .k{font-size:10.5px;color:var(--muted);text-transform:uppercase;letter-spacing:.05em}

/* chart bars */
.bars{display:flex;align-items:flex-end;gap:6px;height:170px;border-bottom:1px solid var(--line);padding-top:22px}
.bars .col{flex:1;display:flex;flex-direction:column-reverse;border-radius:5px 5px 0 0;overflow:hidden;position:relative;min-height:2px;transition:.2s}
.bars .col .lblv{position:absolute;top:-20px;left:0;right:0;text-align:center;font-size:10.5px;font-weight:600;opacity:0;transition:.14s}
.bars .col:hover .lblv{opacity:1}
.xaxis{display:flex;gap:6px;margin-top:8px}
.xaxis span{flex:1;text-align:center;font-size:10px;color:var(--faint)}
.legend{display:flex;flex-wrap:wrap;gap:14px;margin-top:14px}
.legend span{display:flex;align-items:center;gap:7px;font-size:12px;color:var(--ink2)}
.dot{width:9px;height:9px;border-radius:3px;flex:none}

/* content gallery */
.gallery{display:grid;grid-template-columns:repeat(auto-fill,minmax(215px,1fr));gap:18px}
.vcard{display:flex;flex-direction:column;background:var(--panel);border:1px solid var(--line);border-radius:var(--r2);overflow:hidden;box-shadow:var(--shadow);transition:.16s}
.vcard:hover{transform:translateY(-3px);box-shadow:0 10px 30px rgba(20,18,12,.1)}
.thumb{aspect-ratio:4/5;position:relative;display:flex;align-items:center;justify-content:center;background:var(--acc,#2E5E4E);overflow:hidden}
.thumb img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.thumb .ov{position:absolute;inset:0;background:linear-gradient(160deg,rgba(255,255,255,.12),rgba(0,0,0,.30))}
.thumb .badge{position:absolute;top:9px;left:9px;font-size:10px;font-weight:700;letter-spacing:.03em;text-transform:uppercase;background:rgba(255,255,255,.92);color:var(--ink);padding:3px 9px;border-radius:999px;z-index:2}
.thumb .vw{position:absolute;bottom:9px;right:9px;font-size:11px;font-weight:600;background:rgba(20,18,12,.82);color:#fff;padding:3px 9px;border-radius:999px;z-index:2}
.thumb .paid{position:absolute;bottom:9px;left:9px;font-size:10px;font-weight:700;background:var(--accent2);color:#221c07;padding:3px 9px;border-radius:999px;z-index:2}
.thumb .play{width:46px;height:46px;border-radius:50%;background:rgba(255,255,255,.9);display:flex;align-items:center;justify-content:center;position:relative;z-index:2}
.thumb .play::after{content:"";border-left:13px solid var(--acc,#2E5E4E);border-top:8px solid transparent;border-bottom:8px solid transparent;margin-left:3px}
.vbody{padding:12px 13px 14px}
.vbody .vt{display:flex;justify-content:space-between;gap:8px;font-size:11px;color:var(--muted);font-weight:600;margin-bottom:6px}
.vcap{font-size:13px;color:var(--ink);line-height:1.4;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;min-height:19px}
.vm{display:flex;flex-wrap:wrap;gap:10px;margin-top:9px}
.vm span{font-size:11.5px;color:var(--muted)} .vm b{color:var(--ink)}
.plinks{display:flex;gap:8px;margin-top:10px}
.plink{font-size:11px;font-weight:600;color:var(--acc,#2E5E4E);border:1px solid var(--line);border-radius:999px;padding:4px 10px;transition:.14s}
.plink:hover{background:var(--panel2)}

/* tables */
.tablewrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--r);background:var(--panel)}
table{width:100%;border-collapse:collapse;font-size:13.5px}
th,td{text-align:right;padding:12px 14px;border-bottom:1px solid var(--line2);white-space:nowrap}
th:first-child,td:first-child{text-align:left}
thead th{position:sticky;top:0;font-size:10.5px;letter-spacing:.07em;text-transform:uppercase;color:var(--muted);font-weight:600;background:var(--panel2)}
tbody tr:last-child td{border-bottom:0}
tbody tr:hover{background:var(--bg)}
.brandcell{display:flex;align-items:center;gap:9px}
.chip{font-size:11px;font-weight:600;padding:2px 9px;border-radius:999px;background:var(--panel2);color:var(--ink2)}
.chip.ig{background:#f3e6ee;color:#8a4d6a}.chip.fb{background:#e6ecf5;color:#38506e}

/* content analysis */
.hooks{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.hook{background:var(--panel);border:1px solid var(--line);border-left:3px solid var(--accent);border-radius:var(--r2);padding:15px 17px}
.hook .hf{font-family:var(--serif);font-size:15px;color:var(--accent);font-weight:600}
.hook .he{font-size:13px;font-style:italic;margin-top:5px}
.hook .hw{font-size:11.5px;color:var(--muted);margin-top:6px}
.reclist{margin-top:8px}
.recblock{margin-top:18px}
.recblock .rh{display:flex;align-items:center;gap:10px;margin-bottom:8px}
.recblock .rh h4{font-family:var(--serif);font-size:16px}
.rec{display:flex;gap:11px;padding:9px 0;border-top:1px solid var(--line2);font-size:13.5px;color:var(--ink2)}
.rec .n{flex:none;width:22px;height:22px;border-radius:7px;background:var(--panel2);color:var(--ink);font-size:12px;font-weight:700;display:flex;align-items:center;justify-content:center}

/* password gate */
.gate{max-width:380px;margin:60px auto;text-align:center;background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:34px 28px;box-shadow:var(--shadow)}
.gate .lock{font-size:30px}
.gate h3{font-family:var(--serif);font-size:20px;margin:12px 0 4px}
.gate p{font-size:13px;color:var(--muted);margin:0 0 18px}
.gate input{width:100%;border:1px solid var(--line);border-radius:10px;padding:12px 14px;font:inherit;font-size:15px;text-align:center;letter-spacing:.06em}
.gate input:focus{outline:0;border-color:var(--accent)}
.gate button{width:100%;margin-top:12px;border:0;background:var(--ink);color:#fff;font:inherit;font-weight:600;font-size:14px;padding:12px;border-radius:10px;cursor:pointer;transition:.15s}
.gate button:hover{background:var(--accent)}
.gate .err{color:#b23b3b;font-size:12.5px;margin-top:10px;min-height:16px}
.gate .note{font-size:11px;color:var(--faint);margin-top:16px;line-height:1.4}

/* misc */
.empty{padding:30px;text-align:center;color:var(--muted);font-size:13px}
.badge-soft{font-size:11px;font-weight:700;background:var(--panel2);color:var(--ink2);border-radius:999px;padding:2px 9px;margin-left:7px}
.awaiting{display:flex;align-items:center;gap:10px;background:var(--panel2);border-radius:var(--r2);padding:14px 16px;font-size:13px;color:var(--ink2)}
.awaiting .d{width:8px;height:8px;border-radius:50%;background:var(--accent2)}
footer{margin-top:50px;padding-top:22px;border-top:1px solid var(--line);font-size:12px;color:var(--muted);display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

@media(max-width:900px){
  .tiles{grid-template-columns:1fr 1fr}
  .brandgrid{grid-template-columns:1fr 1fr}
  .hooks{grid-template-columns:1fr}
}
@media(max-width:560px){
  .brandgrid{grid-template-columns:1fr}
  .sec-head h2{font-size:22px}
  .top .meta{display:none}
}